If you are a restaurant owner, own a boutique store, or run a local fitness center, many of your customers will be searching online for products and services you offer. Think about how many people may be searching for pizza, a personal trainer, or gift shops in your city. If you don’t show up as a local business on the search engine results pages of a major search engine, you may lose those customers to your competitors. Fortunately, there’s a solution — publishing custom content on a regular basis and optimizing your online presence to attract local searchers.
Here are some of the best ways to use custom content to boost local search results:
Freshen up your Google+ Page
Every business with a published location can claim their Google+ Page. You will need to make sure information on this page is up-to- date and includes a creative but informative description about what your business does. Using keywords that your customers may be searching for in this description can be helpful. You will also need to include relevant images and information such as operation hours and other details to complete your Page. This information will show up in search results and needs to be customized for your particular business.
Publish New Content On Your Site
Major search engines like Google now place reviews and ratings at the top of the search engine results screen with a list of relevant content right below it. You can encourage customers to leave a review to maintain a strong online presence but also take the time to publish custom content, in the form of blog posts or articles on your site, regularly to earn high rankings in the content section of local search results pages.
Updating your blog with news about your business, tips that are relevant to your customers, or even introducing a new product or service can be interesting for the reader and also help you get the attention of the major search engines.
Guest Post on Complementary Sites
If you have business partnerships with other local business owners or companies, have them publish custom content as a guest post on their site with a link back to yours. Guest posting helps you spread your reach and may help attract more customers. It can also be valuable for search engine optimization purposes since you will have more content about your company or business ranking for different keywords and topics.
Publish Content on Complementary Sites
If you have industry news to share, public relations or marketing content, and other types of content that can sit on a complementary site with a link back to yours, you may be able to boost search engine rankings and appear on local search results pages. For example, you might publish press releases on a major press release distribution site or post content on an industry blog. This may not be the easiest way to earn rankings but you do want to get a link back to your site at every opportunity since backlinks from reputable sites can boost rankings on major search sites.
Stay Active on Twitter
Posting Twitter updates may not seem like a big content publishing project but those 140-character updates do show up on Google search engine results pages on a desktop — and right at the top of the page. If you are looking for ways to increase your online presence, stay active on social media sites like Twitter where you are posting micro-updates using keywords and phrases relevant to your business. Use local hashtags, such as #yourcity so that those posts show up on search results pages where people use your city’s name.
If you aren’t showing up on the first page of search results, you may be missing out on a significant portion of the market. Use some of these tips and online marketing strategies to boost local search results with custom content.